Сообщения

Сообщения за март, 2012
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Steve Jobs by Walter Isaacson   Недавно на книжных прилавках нашей страны появилась книга-биография Стива Джобса, основателя и руководителя компании Apple. Почему эту книгу стоит прочесть? Ведь уже существует множество других книг о Джобсе. Дело в том, что в этой книге Стив Джобс нанял известного в США биографа Уолтера Айзексона, автора книг о Бенджамине Франклине и Альберте Эйнштейне. Писатель пишет в открытой и интересной манере. Более того, Джобс дал ему более 40 эксклюзивных интервью, а также посоветовал, с кем из его бывших товарищей и врагов есть смысл побеседовать. Я лично не считаю, что эта книга — PR-ход, непонятно зачем нужный Джобсу после его смерти. Исходя из незаинтересованности главного действующего лица я склонен считать, что изложенное в книге (или большинство — правда). Если версия Джобса относительно каких-либо событий розница с версией противоположной стороны, приводится обе версии. Автор не всегда на стороне основателя Apple и стар
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I writing an essay on topic - "digital and physical - relationship between two worlds". The text bellow it the part of thinking my thinking about, which I would like to discuss.  Why digital is always cold? This theme could be proceeded through all culture. Digital devices is usually made from plastic, glass, glossy surfaces and metal. Why? Could we even imagine a felt laptop? A smartphone made from textile?  Even futuristic movies give us very strict, sharp and cold looking devices. From the other side many people do not like this style. They trying to change the appearance of their devices with different accessories. This, I believe, is one of the reason Apple made their smart covers in different colors. To make device warm and more friendly. And also to differentiate ipads one from another, for sure. Most devices are made from cold unnatural materials like aluminium, glossy plastic and glass. And most of the non-cheep cases are made from leather, textile or

Opera Italia. The Harmony of Italian Design

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Until April 30 MOD Gallery hosts presentation project - exhibition “Opera Italia. The Harmony of Italian Design” organized by the cooperation of Chambers of Commerce of 9 Italian cities. Among the exhibits you can see the interior products, lighting, furniture, bathroom equipment, and several items for outdoor use. Bitossi Luciano Companies presented in this exhibition do not have distributors in Russia, their products were rarely delivered in limited quantities by special order.Upon completion of this project, they hope to obtain regular customers and official representatives. Mabro's Art There are high-class things with corresponding prices, as well as items at a reasonable prices for the middle market segment.   Livoni Presented products can be divided into three categories: design, made to impress; functional, solid design; and design to sell.   Judging by the many things an idea of ​​the Russian consumer is not very flattering. It is rather not possessing

How to get out of creative crisis

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For a parallel module, I read a book by Robert McKee "Story, Substance, Structure, Style, and the Principles of Screenwriting." This work is not quite along our profile, but during the reading, I compared the techniques and processes that use scriptwriters and writers with techniques used in the design process. I would like to share with you one of the conclusions, which had previously been familiar to me, but at the moment got a logical conclusion. Creative crisis. Inability to create something or to come up with. This is not the loss of talent and please do not doubt in your competency. When you had an inspiration, the work was boiling and the result was positive and continued to develop. So this is not the case. The crisis is a temporary phenomenon, which, unfortunately, happens to all creative professionals. Yes, in this context, I refer to the Product Design as a totally creative activity, in part because of the similarity of the causes and characteristics of this cr

Da Vinci the Genius

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"Human subtlety will never devise an invention more beautiful, more simple or more direct than does nature because in her inventions nothing is lacking, and nothing is superfluous." Leonardo da Vinci Recently I visited a great exhibition “Da Vinci - the Genius. Before proceeding to description of remarkable works, I would like to note the level and high quality of  preparation of information & the whole approach of presentation material.The authors of this exhibition project didn’t just schematically provide studied data, but in an interactive way passed an interesting to the soul great admiration for genius mind. The exhibition meets us with overview of the events and a brief history of the Renaissance. Immediately we can see several of Leonardo journals, in which he made notes and sketches of his researches. He investigated such fields as mechanics, hydraulics, architecture, philosophy, anatomy, drawing techniques, and geology. And, of cours